Wednesday, May 14, 2008

random subway ads

So I had to take the metro today to Old Town from Downtown. The blue line during rush hour provides all sorts of commentary opportunities... All Sorts

Here's the thing about the metro. I think I'm a little sheltered by the ads displayed on the red line - a mostly DC line. Whomever places the ads on the orange and blue is much more focused on a different demographic. Some ads that trouble me:

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EurAupair - this is an ad campaign for international au pair's. There are a lot of odd things about this campaign. But the oddest is the pictures of the little kids with the Au Pair's. The kids and the Au Pairs look alike. And it's kind o creepy. Why would the au pair have to have the same color, style hair and eyes.. Wouldn't this campaign creep out the parents? It creeps me out?

"Life is Beautiful" United Poultry Campaigns - these are a series of ads with a young man or woman petting a chicken - with a tag line to go Vegan. It gets weirder. You go to the web site ( I refuse to promote it here - so look it up) and there are a series of off links such as "stick up for a chicken" :Hens will no longer be starved but they will still suffer" Really - 1) why is your ad campaign on the metro? 2) why does it include people petting chickens? 3) what sort of focus group did you use to come up with this campaign?

TouchBook - LEGALLY we can't say the military helped us build this. I can't even begin on these. Huge billboard size ads at the Pentagon metro for a "Rugged" laptop that was apparently built on military specifications however the military won't let them advertise this fact... However, if they are trying to advertise to the military and the military is already using these computers... why are the ads at the Pentagon. Are they trying to get other industries to use the TouchBook? I'm just confused all together on this one...

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